Profitability of Mexican Avocado Production in the Face of an Increase in Exports to the Canadian Market

Mexico is the main exporter of avocado in world, while Canada seventh importer. To meet its domestic demand, imports about 93.73% avocados from Mexico. It worth mentioning that, between 2003 and 2018, average annual growth rate Mexican was 14.72%; while, 2019 to 2021, this same averaged -4.65, that is, period fell at an 4.65%. This research aims determine viability increasing exports Canadian market. carry out work, market represented econometric model and, with results, a partial equilibrium analysis carried out, simulating 50% increase exports. The results show amount exported viable terms income. simulation shows Benefit/Cost Ratio (B/C R) production for states Jalisco, Michoacan State Mexico, hypothetical scenario, would be 1.4831, 1.4257 1.5322 respectively.